OVERALL IS OUR HISTORY OF CONTEMPORARY ART
We created a fashion brand of overalls OVERALL in early 2020. Our goal is to support Ukrainian culture.
We strive to make it close and fashionable, and that is why OVERALL features paintings by incredible Ukrainian artists.
Alyona Alyona — rap singer
Olexo Gladushevsky — creative director of Starlight Media
Vlad Ivanenko — chief editor of Playboy Ukraine
Laura Marti — jazz singer
Tracy Jose Manuel — model, TikTok star
Elizabeth Anorue — model, TikTok star
Igor Posypayko — TV host, producer
Ira Glotova — business woman
Kateryna Seletska — journalist and TV host
Maria Migotina — chief editor of Lofficiel Ukraine
Lazutkina Elena — book producer, publisher
Kyiv Metro, Ukraine
About the campaign
While everyone is on lockdown, we went underground, to the capital’s subway, to spread art to the masses!
Without podiums and exposed light — only with a great desire to convey the main message.
The shooting was attended by friends of the brand, each of whom is involved in culture and supports the idea of Overall on the importance of promoting intellectual fashion.
Why the subway?
The passenger flow of the Kyiv metro is 1.5 million people a day. No one had any doubt that there was no better location for our mission — to spread art to the masses. Although the subway is a regime object, it cannot be borrowed.
Did you know that the Golden Gate metro station is in the TOP-20 most beautiful stations in the world? Of course, we had to shoot here!